A transformative stage and brand platform for Ray-Ban at Les Plages Électroniques. Designed to reflect the transition from day to night, the installation provided a mutable environment that synchronized the brand’s iconic identity with the rhythm of the music.

The pavilion is constructed around a radial array of luminaires. Through careful programming of light and sound, the entire space comes to life in a synesthetic journey, transitioning through the vibrant hues of the Ray-Ban Wayfarer collection.

We utilized colored mesh fabric for the pavilion's exterior, allowing for a semi-transparent view. During the day, sunlight is filtered and takes on hues as it passes through the fabric. As night falls, the interior light and smoke spills out, enticing people to approach the installation.